Content Marketing Masterclass

Plan an effective content strategy and create unmissable content.

    Content marketing that works!

    Maybe you’re just starting out on your content marketing journey and want to create a strategy the boss will approve.  Or perhaps you’re already publishing regular content and you want to improve the effectiveness of your efforts and your bottom-line results. This masterclass is for you.

    Learn How To

    • Create detailed audience profiles and identify their content goals
    • Audit your existing content
    • Map the content journey from awareness to conversion – and beyond
    • Develop original content ideas designed to stand out
    • Apply storytelling theory and other proven techniques

    Interactive activities and discussions.

    Begin to put theory into practice in a series of workshop activities. All attendees will also receive digital copies of the templates and worksheets used in the workshop to adapt and reuse within their own businesses.

    Who should attend?

    We’ve developed this workshop for SMEs, established marketers and content producers. In fact, anyone seeking to build an audience, attract customers or improve the quality and effectiveness of their content will find value in this session.

    Meet the teacher.

    Jonathan Crossfield

    Strategic Content Lead, Pounce Agency

    Jonathan’s long content marketing career has seen him work as an editor, writer and strategist on major projects for brands such as Telstra, Australia Post and Google. He has also won a couple of writing and journalism awards for his articles on content and digital marketing.
    ©Pounce Agency 2024
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